As someone who has always had a deep love for makeup, Yves Saint Laurent, or YSL, has always held a special place in my heart. Their iconic gold packaging, sleek designs, and luxurious formulations have always made YSL Beauty a staple in my makeup collection. Recently, they released some new products, and I couldn’t wait to get my hands on them—especially their new lipsticks. YSL lipsticks have been celebrated for years, but I found myself wondering: are they still the best on the market?
The Iconic YSL Lipstick Formula
When I first discovered YSL’s Rouge Volupté Shine, it felt like a love letter in a lipstick tube. The formula is incredibly hydrating and glossy, almost like a lip balm but with a hint of color and an undeniable air of luxury. It’s the kind of lipstick that you can apply without a mirror and still look effortlessly polished. My lips always felt soft and hydrated, never dry or cracked.
So, when YSL announced the launch of their new Rouge Pur Couture The Bold line, I was intrigued. This new lipstick promises to combine bold, vibrant colors with the comfort and hydration that YSL lipsticks are known for. Naturally, I had to try it for myself. But would it live up to the legendary status of its predecessors?
First Impressions: Rouge Pur Couture The Bold
The first thing that struck me about YSL’s Rouge Pur Couture The Bold lipstick was, unsurprisingly, the packaging. YSL has always been known for their ultra-glam packaging, and this lipstick was no exception. It comes in a sleek, black and gold tube that feels weighty and luxurious in your hand. I’ve always loved the tactile experience of holding a YSL lipstick, and this one didn’t disappoint.
I chose the shade “N°1961 Le Rouge”, a classic red that seemed perfect for testing both the pigment and the formula. Upon swiping it on my lips, I immediately noticed how incredibly creamy the texture was. It glided on like butter, with no tugging or pulling whatsoever. The pigmentation was impressive—rich and vibrant with just one swipe.
The finish? A gorgeous, soft satin that wasn’t too shiny but still had a luminous, elegant quality. It’s the kind of finish that looks polished and put-together but not overly glossy or matte. The color payoff was intense, but the formula still felt incredibly lightweight on my lips, which is a huge plus for someone like me who doesn’t like the feeling of heavy lipstick.
Longevity: Does It Hold Up?
After applying Rouge Pur Couture The Bold, I wore it throughout a full day to see how well it would last. I had a pretty busy day ahead, including meetings, coffee breaks, and lunch with a friend, so it was the perfect opportunity to put this lipstick to the test.
Initially, the lipstick held up beautifully. It didn’t feather or bleed around the edges, which is something I often struggle with when wearing bold red lipsticks. The satin finish stayed intact, and my lips felt moisturized for several hours without the need to reapply.
However, after eating lunch, I noticed some fading around the center of my lips, which is to be expected with such a creamy formula. I touched up, and thankfully, the lipstick layered beautifully without looking patchy or cakey. It’s worth noting that this isn’t a long-lasting matte formula, so while the color intensity is there, you’ll need to reapply after meals if you want the same bold look.
That said, I didn’t mind the touch-up process at all. The lipstick applied just as smoothly the second time around, and the sleek packaging made it easy to carry in my bag. Plus, the formula didn’t dry out my lips over time, which is a major win for me.
The Verdict: Is It Still Unbeatable?
So, the big question—does YSL’s new Rouge Pur Couture The Bold lipstick live up to the brand’s unbeatable reputation? In many ways, yes. The formula is intensely pigmented, the texture is creamy and hydrating, and the finish is beautiful. It’s everything I expect from YSL, and then some.
If you’re someone who loves a bold lip but hates the dryness that often comes with long-wearing formulas, this lipstick is a dream come true. It gives you that dramatic pop of color without compromising on comfort, which is something that’s hard to find in most lipsticks.
Of course, if you’re looking for a long-lasting matte finish, this might not be the lipstick for you. While it holds up fairly well throughout the day, you will need to touch up after eating. But honestly, I didn’t mind this at all, especially since the reapplication process was so smooth.
I’d say YSL has absolutely maintained their position as a leader in the world of luxury lipsticks. This new addition to their Rouge Pur Couture line is a must-have for anyone who loves a classic, bold lip but craves a formula that feels nourishing and light.
Other New YSL Beauty Products to Try
While I was testing out the new Rouge Pur Couture The Bold lipstick, I also had the chance to try a couple of other new YSL products that were launched recently. Here’s a quick rundown of my thoughts on each:
1. YSL Touche Éclat All-Over Brightening Concealer Pen
Touche Éclat is a cult-favorite for a reason, and the latest version doesn’t disappoint. It offers light, buildable coverage that brightens the under-eye area without looking cakey or settling into fine lines. What I love most about it is how natural it looks—perfect for those “no-makeup” makeup days. It also works beautifully as a subtle highlighter for the cheekbones, cupid’s bow, and brow bone.
2. YSL All Hours Foundation
For those looking for a foundation that provides full coverage but still feels lightweight, the YSL All Hours Foundation is a fantastic option. It has a matte finish that controls shine throughout the day but doesn’t leave the skin looking flat or dull. It’s perfect for long days when you need your makeup to last, whether you’re in the office or out for drinks afterward. The shade range is quite impressive, and I found my perfect match easily.
3. YSL Lash Clash Mascara
I’m always on the lookout for a mascara that adds volume without clumping, and YSL’s Lash Clash Mascara does just that. It’s designed to give you massive volume with a buildable formula that won’t flake or smudge. I found that just one coat gave me thick, dramatic lashes, but you can layer it up for an even bolder look. The brush is a bit larger than I’m used to, but it’s worth the adjustment for the results it delivers.
After testing out these new YSL Beauty products, I can confidently say that YSL has once again proven why they’re a leader in the beauty industry. From their new lipstick to their cult-favorite concealer, every product feels luxurious, performs beautifully, and delivers on its promises.
YSL’s Rouge Pur Couture The Bold is a must-try for anyone who loves a bold lip that doesn’t skimp on hydration. The Touche Éclat concealer is a staple in any makeup bag, and the All Hours Foundation and Lash Clash Mascara are perfect for anyone looking for a flawless, long-lasting look.
There’s a reason YSL has such a devoted following, and these new launches only solidify their status as one of the most iconic beauty brands out there.
